SEO Audit

The Secret to Improving Your Website Is An SEO Audit

Joseph Wheatley
2 min readJan 26, 2024


Read If:

  • You have a website but are struggling to get the traffic you want
  • You have a website and are getting a good amount of traffic, but aren’t receiving enough bookings, orders or enquiries
  • You’re thinking about building a business website, but before you start, you’d like to know how much work is required to make it successful

What is an SEO Audit?

SEO stands for “search engine optimisation”. It’s the process of improving your website’s visibility in search engines, but mainly for Google — which dominates the search engine market with a share of over 83%.

Now, an SEO audit is the process of evaluating your website’s SEO.

Why is an SEO Audit So Important?

SEO audits are necessary because they:

  • Identify errors that prevent your site from ranking well and allow you to spot opportunities to gain more visibility
  • Increase your website traffic
  • Improve design and user experience
  • Increase conversion rates
  • Get more bookings, orders and enquiries (short-term sales)
  • Increase engagement and help with long-term brand growth (future sales)

What Areas Should SEO Audits Cover?

  • Indexing and crawlability
  • User experience
  • Site architecture
  • Competitor benchmarking
  • Keyword research
  • On-page SEO
  • Backlink profile

It’s basically an overall “health check” of your website.

Free SEO Audit Checklist

Download your FREE SEO Audit Checklist and watch your website’s performance skyrocket.

SEO Audit Checklist

How Often Should You Audit?



Joseph Wheatley

💻 Web design, SEO & PPC expert. 📈 Specialise in growing sport and fitness brands. 👨🏻‍💻 Founder & CEO of Wheatley Digital.