Search engine optimisation (SEO) is the process of improving the ranking of a website or web page in search engine results pages (SERPs). The higher the ranking, the more likely it is that the website or web page will be seen by users.
Why is SEO Important?
Did you know that Google handles more than 90% of global mobile searches and around 70% of global desktop searches? In addition, 90% of all website traffic is directed through search engines. Therefore we can confidently state that the Google search engine acts as a crucial medium for businesses to advertise their products and services to potential customers. So what’s SEO got to do with it?
For a google search, the higher the SEO ranking of a website, the higher it appears in search results, increasing the likelihood it’s seen by users. According to a study by Backlinko, the top 3 searches in organic search receive 75% of all clicks. As a result, it’s important to maximise your SEO score, as this directly relates to how many potential customers see and click on your site.
It is widely known that for businesses in general, SEO is positively correlated with business revenue, and so pushing SEO to the max really does result in massive, positive benefits to your business.
