Practical Guide: Google Analytics Setup

Welcome to this practical Google Analytics setup guide for businesses and entrepreneurs. We’ll cover the essentials, from understanding Google Analytics to key steps for setup, and crucial metrics to focus on in the early stages.

What is Google Analytics?

Google Analytics is a web analytics tool that provides data on user interactions with your website. It offers insights into user behaviour, traffic sources, and conversion metrics, enabling data-driven decisions.

Google Analytics Setup: GA4 vs Universal Analytics

Google Analytics 4 (GA4) represents the latest evolution in web analytics. It was introduced on October 14, 2020 as the next step in the progression of Google’s analytics platforms. On July 1, 2023, it fully replaced its predecessor Universal Analytics, which has now been officially retired and no longer processes new hits. GA4 brings several critical advancements over Universal Analytics.

GA4 Advancements

• Accounts: As of October 14, 2020, all new Google Analytics accounts are automatically set up as GA4…