Microinteractions: What, Why & How to Boost User Engagement

Joseph Wheatley
5 min readJan 12, 2024

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What are Microinteractions?

Microinteractions are small, sometimes barely noticeable interactions you have with an element on a website. Their goal is to provide visual feedback, confirming action and reassuring you that something is happening.

Breaking Them Down

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Joseph Wheatley

πŸ’» Web design, SEO & PPC expert. πŸ“ˆ Specialise in growing sport and fitness brands. πŸ‘¨πŸ»β€πŸ’» Founder & CEO of Wheatley Digital.