Google Analytics metrics are essential tools for businesses and entrepreneurs seeking to make data-driven decisions and optimise their online presence. In this guide, we’ll break down key Google Analytics metrics that every business owner should understand, but before we do, make sure your Google Analytics setup is complete!
Sessions and Users
- Sessions: Represents the number of individual visits to your website.
- Users: Reflects the total number of unique individuals who visit your site.
Why Are Sessions and Users Important?
Tracking sessions and users in Google Analytics is vital for understanding audience behaviour, measuring engagement, optimising campaigns, and refining content strategies. It also helps in improving user experience, ensuring device compatibility, and allocating budgets effectively.
Pageviews and Unique Pageviews
- Pageviews: The total number of pages viewed by visitors on your site.
- Unique Pageviews: Indicates how many sessions included the viewing of a specific page.
