Google Analytics Metrics 101

Joseph Wheatley
4 min readNov 5, 2023


Google Analytics metrics are essential tools for businesses and entrepreneurs seeking to make data-driven decisions and optimise their online presence. In this guide, we’ll break down key Google Analytics metrics that every business owner should understand, but before we do, make sure your Google Analytics setup is complete!

Sessions and Users

  • Sessions: Represents the number of individual visits to your website.
  • Users: Reflects the total number of unique individuals who visit your site.
Google Analytics Users

Why Are Sessions and Users Important?

Tracking sessions and users in Google Analytics is vital for understanding audience behaviour, measuring engagement, optimising campaigns, and refining content strategies. It also helps in improving user experience, ensuring device compatibility, and allocating budgets effectively.

Pageviews and Unique Pageviews

  • Pageviews: The total number of pages viewed by visitors on your site.
  • Unique Pageviews: Indicates how many sessions included the viewing of a specific page.

Why Are Pageviews and Unique Pageviews Important?

Did you know: A study by HubSpot found that companies who publish 16 or more blog posts per month receive 3.5 times more traffic than those who publish 0–4 posts. As a result, carefully monitoring pageviews is useful in identifying popular content for your content strategy, helping you drive more traffic to your site in the long term.

Bounce Rate

  • Bounce Rate: The percentage of visitors who leave your site after viewing only one page.

Why is Bounce Rate Important?

Nielsen Norman Group reports that users often leave a webpage within 10–20 seconds if they don’t find what they’re looking for. A high bounce rate is likely flagging issues with content or user experience, so the web page should be reviewed and updated in a timely fashion to…



Joseph Wheatley

💻 Web design, SEO & PPC expert. 📈 Specialise in growing sport and fitness brands. 👨🏻‍💻 Founder & CEO of Wheatley Digital.