Google Ads

Google Ads Campaign: A Practical Guide

Joseph Wheatley
6 min readNov 6, 2023


In today’s digital age, establishing a robust online presence is crucial for any business owner or entrepreneur. One of the most effective ways to do this is through paid advertising, and more specifically, a Google Ads Campaign. In this blog post, we’ll delve into the world of Google Ads, equipping you with the knowledge and tools to create successful, revenue-generating campaigns.

Google Ads Campaign Fundamentals: Paid Advertising

What is Paid Advertising?

Paid advertising, also known as pay-per-click (PPC) advertising, is a marketing strategy where businesses pay a fee each time their ad is clicked. It’s a quick and effective way to drive targeted traffic to your website, boosting visibility and potential conversions.

The Importance of Paid Advertising

In a HubSpot study, it was reported that 68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy. While Search Engine Optimisation (SEO) is essential for organic traffic, PPC offers distinct advantages:

  • Immediate Visibility: Unlike organic methods, paid advertising provides instant visibility for your business.
  • Targeted Reach: You can precisely target your desired audience based on demographics, location, interests, and more.
  • Cost Control: You have full control over your budget, allowing you to set daily caps and adjust spending as needed.

Google Ads

What is Google Ads?

Google Ads, formerly known as Google AdWords, is Google’s advertising platform that allows businesses to display ads on Google’s search engine and network of partner sites. It’s the most popular PPC advertising platform and offers a range of powerful tools to help businesses reach their target audience.

Setting Up Your Google Ads Campaign

Creating a Google Ads Account

To get started with your Google Ads campaign, follow these steps:

  1. Visit the Google Ads Website: Go to and…



Joseph Wheatley

💻 Web design, SEO & PPC expert. 📈 Specialise in growing sport and fitness brands. 👨🏻‍💻 Founder & CEO of Wheatley Digital.