Google Ads

Google Ads Campaign: A Practical Guide

Wheatley Digital
6 min readNov 6, 2023

In today’s digital age, establishing a robust online presence is crucial for any business owner or entrepreneur. One of the most effective ways to do this is through paid advertising, and more specifically, a Google Ads Campaign. In this blog post, we’ll delve into the world of Google Ads, equipping you with the knowledge and tools to create successful, revenue-generating campaigns.

Google Ads Campaign Fundamentals: Paid Advertising

What is Paid Advertising?

Paid advertising, also known as pay-per-click (PPC) advertising, is a marketing strategy where businesses pay a fee each time their ad is clicked. It’s a quick and effective way to drive targeted traffic to your website, boosting visibility and potential conversions.

The Importance of Paid Advertising

In a HubSpot study, it was reported that 68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy. While Search Engine Optimisation (SEO) is essential for organic traffic, PPC offers distinct advantages:

  • Immediate Visibility: Unlike organic methods, paid advertising provides instant visibility for your business.
  • Targeted Reach: You can…

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Wheatley Digital
Wheatley Digital

Written by Wheatley Digital

We help engineering companies go from invisible to visible in 8 weeks without compromise.