Google Ads Agency

9 Traits of a Great Google Ads Agency | Maximise Your ROI

Joseph Wheatley
7 min readJan 27, 2024


So you’re actively looking for a Google Ads Agency to bring in instant sales for your business. But with the budget required to run ads, plus agency fees, you want to make sure you get the best ROI.

Secret: If you want the best ROI, you have to hire the best agency.

So how do you find the best Google Ads Agency, or more realistically, a great one? Keep reading to find out…

What is Google Ads?

Before we dive into the meat of this article, let’s first explain what Google Ads is.

Google dominates the search engine market, with a share of over 83%. That’s one of the main reasons why advertising on Google is so important. You are visible to almost everyone.

Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s properties.

The most common Google Ad type is the search ad, which appears on search engine results pages (SERPs) for selected keywords. More specifically, keywords your customers are searching for.

Other campaigns include display ads, shopping ads, YouTube ads, and more.

Why Use Google Ads?



Joseph Wheatley

💻 Web design, SEO & PPC expert. 📈 Specialise in growing sport and fitness brands. 👨🏻‍💻 Founder & CEO of Wheatley Digital.