Every business needs to write well to survive. Whether it’s crafting contracts, brochures, or internal reports, it’s very necessary. But there’s a particular form of writing that’s MOST important, and that’s “writing to persuade”.
Like it or not, sales is the most important part of running your own business. Trust me, we know! It generates the money that pays employees, keeps the business alive, funds research and facilitates growth.
That’s why you need to master copywriting, so you can persuade someone to buy (both now and in the future) and keep that money coming in.
It’s actually a form of mind control.
It can take the form of adverts, social media posts, website copy, blogs, and much more. And before you ask, “YES”, you do need to tailor the content to the channel.
You also need to tailor the content to meet your goals and customer needs too.
In this blog post, we’ll talk about the two main approaches to copywriting, and the 8 types of copywriting that if mastered, will stimulate both your short-term and long-term growth.
Two Main Approaches
One copywriting approach is to focus your efforts on short-term sales, targeting a very small fraction of the market. Who are…
