7 Best Copywriting Frameworks To Sell More Online

Joseph Wheatley
6 min readJan 30, 2024

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Learn the 7 best copywriting frameworks that WILL help you write better copy and sell more online.

What is a Copywriting Framework?

People want to:

  • Make money
  • Save money
  • Save time
  • Avoid effort
  • Escape pain
  • Get comfort
  • Feel envied
  • Feel loved
  • Increase their social status

If one of the above does not meet their expectations, then they are in pain. People will do anything to avoid this pain. The more pain, the more emotional they’ll be when it comes to buying.

So where do copywriting frameworks come in? They provide a structured approach or template that guides your writing, making it more persuasive and compelling.

By understanding your customer and targeting their pains, you’ll resonate with them in a way that makes them pull out their bank card quicker than you can say “framework”.

Why Should You Use a Copywriting Framework?

People think copywriting is like other forms of writing. They think it’s about creativity and intellect, when in reality it’s more mechanical.

Established copywriting frameworks are proven formulas that get results, so follow them. They’ll make your content more compelling and engaging to your target audience.

7 Best Copywriting Frameworks

1. AIDA (Attention, Interest, Desire, Action)

AIDA is the most popular and widely used framework.

It’s universal and can be applied across various platforms. So if you only remember one framework, remember AIDA.

It consists of four steps:

  • Attention: Grab the reader’s attention and stop them in their tracks. This is all about creating strong headlines and using powerful visuals.
  • Interest: Spark the reader’s curiosity and make them want to learn more. Explain the problem your product or service solves…

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Joseph Wheatley

💻 Web design, SEO & PPC expert. 📈 Specialise in growing sport and fitness brands. 👨🏻‍💻 Founder & CEO of Wheatley Digital.