7 Best Copywriting Frameworks To Sell More Online

Wheatley Digital
6 min readJan 30, 2024

Learn the 7 best copywriting frameworks that WILL help you write better copy and sell more online.

What is a Copywriting Framework?

People want to:

  • Make money
  • Save money
  • Save time
  • Avoid effort
  • Escape pain
  • Get comfort
  • Feel envied
  • Feel loved
  • Increase their social status

If one of the above does not meet their expectations, then they are in pain. People will do anything to avoid this pain. The more pain, the more emotional they’ll be when it comes to buying.

So where do copywriting frameworks come in? They provide a structured approach or template that guides your writing, making it more persuasive and compelling.

By understanding your customer and targeting their pains, you’ll resonate with them in a way that makes them pull out their bank card quicker than you can say “framework”.

Why Should You Use a Copywriting Framework?

People think copywriting is like other forms of writing. They think it’s about creativity and intellect, when…

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