Artificial intelligence has revolutionised website copywriting, enabling us to work faster and smarter while generating fresh ideas.
However, AI can’t understand what makes your brand tick, connect effectively with your audience, or grasp the big-picture marketing plan.
It can’t match human skills in creativity, intuition, empathy, or judgement and struggles with nuance, unexpected situations, and human connection.
To bridge this gap, here are four key AI principles for crafting excellent website copy.
Principle 1: Leverage AI as a Brainstorming Partner
Exceptional copywriting begins with a deep understanding of your customers, their products, their audience, and the unique challenges they face. AI can be an invaluable tool in this initial phase.
- Idea Generation: AI can quickly generate a broad range of ideas, helping you break through writer’s block and explore angles you might not have considered.
- Customer Insights: By analysing data, AI can help you understand what resonates with your audience, which can inform your messaging and tone.
Leveraging AI for brainstorming can save time and expand your creative horizons, ensuring your copy is relevant and…
