SEO Best Practices

10 SEO Best Practices to Increase Organic Traffic & Rankings

Joseph Wheatley
6 min readFeb 2, 2024


SEO best practices are guidelines to boosting your organic traffic.

The better your SEO, the higher your search ranking, which means more people will see and click through your content.

So, what do you need to do?

Follow these 10 SEO best practices to rank as high as possible and increase your organic traffic.

1. Align Content with Search Intent

Since Google Hummingbird was released in 2013, google has become more focussed on search intent and less focussed on keyword matching.

Why? Because Google’s top priority is to produce the most useful and relevant content for its users.

Search intent covers 4 key areas:

  • Informational: someone seeking to learn more about something
  • Navigational: someone searching for a specific page or site
  • Commercial: someone looking to learn before making a purchase
  • Transactional: someone intending to complete an action or purchase

Think of it like this, if someone searches for “what is SEO” they’re not really ready to buy, but instead are seeking more information. This falls into the ‘informational’ category.



Joseph Wheatley

💻 Web design, SEO & PPC expert. 📈 Specialise in growing sport and fitness brands. 👨🏻‍💻 Founder & CEO of Wheatley Digital.